HSE paid eight influencers €30,000 to take part in anti-vaping campaign

HSE said its research shows younger people are 'harder to connect with through traditional media channels and advertising campaigns'

Kasey Campion with students of Presentation De La Salle College, Carlow, launching the HSE youth vaping and nicotine prevention campaign last month. Ms Campion's video was the most popular in the campaign, having been viewed 1.7m times. Picture: Aishling Conway/Photocall

The HSE paid eight influencers nearly €30,000 to take part in its antivaping campaign aimed at young people.

Last month, the health service launched a campaign highlighting the risks of youth vaping and nicotine use.