Social media giants earned €36m from scam ads targeting Irish users

Revolut said Irish users encounter 164 scam ads every month

The platforms within the study include Facebook, Instagram, TikTok, Snapchat, X (formerly Twitter), and LinkedIn.

Facebook, Instagram, LinkedIn and other social media platforms earned more than €36m from scam ads targeting Irish users last year, according to analysis by banking app Revolut, which accused the big platforms of being incentivised to host fraudulent content.

Revolut commissioned a new peer-reviewed study, carried out by Juniper Research, which shows social media platforms earning €4.4bn across Europe last year from scam ads.