M&S to roll out new Irish whiskey 'Stillness' across all its stores 

Whiskey has been created with Boann Distillery in Co Meath

Marks & Spencer is to roll out a new own-label Irish whiskey across its stores after partnering with Boann Distillery. Eddie Murphy, country director at M&S, Ireland and Northern Ireland, and Peter Cooney, export sales director at Boann Distillery.

Marks & Spencer is to roll out a new own-label Irish whiskey across its stores after partnering with Boann Distillery. 

The new whiskey is called Stillness will be rolling out in M&S stores across Ireland and the UK, with a 700ml bottle retailing for €30. Boann Distillery already supplies the retailer's premium Irish Cream Liqueur.

Opened in 2019, the distillery founded by the Cooney family now employs more than 90 people across two sites in Meath and Tipperary. Boann is made at the Meath distillery at Lagavooren in the Boyne Valley.

"Stillness is a delicious addition to our spirits range and a real showcase of what Irish producers do best. Boann is a family business with deep roots in County Meath, and the quality and craft that goes into every bottle really comes through. We're proud to bring our customers a whiskey they can trust for both great taste and great value," said M&S Ireland and Northern Ireland country director Eddie Murphy. 

Peter Cooney, export sales director at Boann Distillery, said the whiskey was developed over two years of collaboration. "Working with M&S has pushed us in the best possible way. They're meticulous, they're demanding in all the right ways, and we absolutely love working with them,” said Mr Cooney. Development included multiple visits to the distillery in Lagavooren, on the outskirts of Drogheda, for on-site blending and tasting sessions until the final blend was agreed.

Boann's own product range includes a range of whiskeys and gins.