Taylor Swift's label Universal Music Group sees merch sales drive 9% revenue rise

Billie Eilish, Harry Styles, Adele, and Drake helped generate €5.5bn between January and June — up 8.8% year-on-year

Taylor Swift at the Aviva Stadium last month as the Eras Tour arrived in Dublin. Swift is UMG's top-selling artist, followed by Morgan Wallen, Noah Kahan, Billie Eilish, and Ariana Grande. Picture: Chani Anderson

The world’s largest record label Universal Music Group saw revenue increase nearly 9% during the first six months of the year on the back of strong growth in subscription revenue and merchandising as Taylor Swift remained among its top sellers. 

Alongside Swift, Universal’s roster of artists includes Billie Eilish, Harry Styles, Adele, and Drake.