Bulmers C&C maker plans to purchase €15m of its own shares

The programme will be conducted by Davy and begin on March 1 

C&C shares jumped just shy of 2% in early trading after the alcoholic drinks maker announced the plan. Pic: Claire Nash

Bulmers maker C&C launched a programme to buy back €15m of its own shares as the company said it is confident about the outlook in the medium term.

The owners of the Tennent's and Magners brands said the programme forms part of the firm's plan to return up to €150m to shareholders over the next three fiscal years through a combination of dividends and share buybacks.