ChatGPT fails to gain market share for Microsoft’s Bing

A month before Microsoft infused the search engine with generative AI, people were spending 33% less time using it than they had 12 months earlier, according to SensorTower.

Microsoft’s search engine ended 2023 with just 3.4%, up less than 1 percentage point, of the global search market, according to data analytics firm StatCounter, since it announced it was baking ChatGPT into Bing last February.

Bing has long struggled for relevance and attracted more mockery than recognition over the years as a serious alternative to Google. Multiple rebrandings and redesigns since its 2009 debut did little to boost Bing’s popularity. A month before Microsoft infused the search engine with generative AI, people were spending 33% less time using it than they had 12 months earlier, according to SensorTower.