A list of Ireland's most valuable brands with Penneys coming out on top

The top 25 most valuable Irish brands stand to lose up to 14% of value following the COVID-19 pandemic.
A list of Ireland's most valuable brands with Penneys coming out on top

Penneys has overtaken Guinness to claim the title of Ireland’s most valuable brand.

The clothing giant climbed two spots in the ranking, also overtaking AIB, after recording a 9% rise in brand value to €2.4 billion.

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