There is a temptation for businesses to use concern for the environment purely as a marketing ploy

Knowing how to measure sustainability will make a real impact in addressing environmental concerns.

An increasing number of businesses are reporting that environmental concerns are driving consumer behaviour.

From biodegradable food packaging becoming the norm, to the travel industry flagging some passenger resistance to long, and therefore large carbon footprint, flights, it may not be possible in future for businesses to carry on their normal activities regardless of the environmental impacts.