Bord Bia beefs up with Tokyo office
A push to promote Irish food produce to the Asia Pacific market amid Brexit uncertainty has seen Bord Bia open up an international office in Tokyo.
The move to capitalise on the potential to promote Irish pork, beef, seafood, dairy and whiskey comes in the wake of the Japan EU Economic Partnership Agreement (JEEPA), which has been in place since February 2018 and removes the vast majority of €1bn import duties paid by foreign companies exporting to Japan to create the largest free trade market in the world.
