Supreme Court declares Dunnes in-store ads for toilet rolls and day cream were misleading

A legal row between two supermarket chains over toilet roll and day cream and a price comparison campaign has ended up in the Supreme Court.

The lengthy legal row between Aldi and Dunnes Stores over an in-store labelling campaign by the Irish retailer has ended with Aldi getting limited declarations from the Supreme Court of impermissible comparative advertising infringing Aldi's trademark concerning toilet rolls, a day cream and use of certain in-store banners.