Puma marks ‘black power’

Puma is launching a campaign to mark the 50th anniversary of US sprinter Tommie Smith’s black-gloved salute at the 1968 Olympics. Rival Nike recently scored a hit with an ad featuring a current activist for racial equality.

Puma marks ‘black power’

By Emma Thomasson

Puma is launching a campaign to mark the 50th anniversary of US sprinter Tommie Smith’s black-gloved salute at the 1968 Olympics. Rival Nike recently scored a hit with an ad featuring a current activist for racial equality.

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