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Colin Sheridan: LIV’s demise gives golf the chance to rebuild stronger

Its collapse is a useful reminder that attention cannot simply be purchased in perpetuity.

LIV Golf is winding down - now it's up to golf chiefs to put fans first.

Mon, 09 Nov, 2026 - 06:55

Colin Sheridan is a writer and columnist. A former officer in the Irish Defence Forces he has extensive deployment experience as a peacekeeper with the United Nations, having lived and worked in the former Yugoslavia, West Africa, Afghanistan, Lebanon and Palestine.

Nothing lasts forever. Not even a sporting revolution with access to the bottomless pit of grubby cash that sits rotting in Saudi Arabia’s sovereign wealth fund. LIV Golf is winding down. The proposed rescue has failed. Having promised to change golf forever, it must now attend to the less glamorous business of leaving a forwarding address.

There will be assets to liquidate, although the emotional attachment of the public to some of its team names may prove difficult to enter on a spreadsheet. Launched in 2022, LIV offered enormous sums to established golfers, then asked us to believe their departures represented a collective yearning to grow the game. An extraordinary number of men discovered a passion for sporting innovation at precisely the moment innovation acquired a signing bonus.

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