Privacy law upending €173bn ads market

The EU’s new data privacy law has put a small army of tech firms that track people online in jeopardy and is strengthening the hand of companies such as Google and Facebook in the €173bn global digital advertising industry.

Privacy law upending €173bn ads market

Kate Holton

The EU’s new data privacy law has put a small army of tech firms that track people online in jeopardy and is strengthening the hand of companies such as Google and Facebook in the €173bn global digital advertising industry.

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