A series of buyout funds including US firms Advent and Blackstone are in talks with advertising group WPP to explore bids for a majority stake in its data analytics unit Kantar.

The EU’s new data privacy law has put a small army of tech firms that track people online in jeopardy and is strengthening the hand of companies such as Google and Facebook in the €173bn global digital advertising industry.

A 60-year-old woman jumped onto the back of a 14-foot crocodile, tackling it to free a man trapped in its jaws.