UK 'big four' supermarkets lose market share

Each of the "big four" grocers lost customer share in the last quarter despite increasing sales as Aldi and Lidl collectively accounted for half of the entire market's overall growth, figures show.

Each of the UK's "big four" grocers lost customer share in the last quarter despite increasing sales as Aldi and Lidl collectively accounted for half of the entire market's overall growth, figures show.

Morrisons was the best performer of the four over the 12 weeks to October 8, with sales up 2.8%, followed by market leader Tesco's sales increase of 2.1%, Kantar Worldpanel said.