Aviva buys stake in robo firm Wealthify

Insurance giant Aviva has become the latest financial services firm to invest in automated robo-advice after agreeing to snap up a majority stake in Wealthify.

Aviva buys stake in robo firm Wealthify

Insurance giant Aviva has become the latest financial services firm to invest in automated robo-advice after agreeing to snap up a majority stake in Wealthify.

Aviva said the move was "another important step" forward in its digital strategy as it looks to overhaul the insurance industry and transform itself into a fintech firm.

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