Guinness owner Diageo to launch new Irish whiskey

Drinks giant Diageo is to launch a new Irish whiskey as it looks to tap into the booming popularity of the tipple.

Guinness owner Diageo to launch new Irish whiskey
Tue, 31 Jan, 2017 - 11:38

Drinks giant Diageo is to launch a new Irish whiskey as it looks to tap into the booming popularity of the tipple.

The owner of Guinness, Captain Morgan rum and Johnnie Walker Scotch said that it will pump €25m into a start-up premium blend.

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CourtsHeathrowPlace: St James's GatePlace: DublinPlace: USPerson: CaptainPerson: Johnnie WalkerPerson: George RoePerson: Michael CreedPerson: MichaelCreed2Jan17_large.jpgEvent: BrexitOrganisation: GuinnessOrganisation: DiageoOrganisation: Roe & CoOrganisation: Irish Whiskey Association
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