Low-cost Laya policy to be withdrawn weeks after launch

The second largest health insurer in the country plans to withdraw a low-cost policy just weeks after its launch.

Laya's entry-level cover was designed to attract customers who had never taken out private health insurance before.

According to the Irish Independent, the 'Assure First' plan was regarded as good value, with prices starting at €100 for children.

It was introduced in April, but will be taken off the market on July 1.