Tesco manages to get Aldi's 'swap and save' ads banned in the UK

Adverts in the UK claiming that shoppers can save by switching to Aldi have been banned for a second time after Tesco complained that the discounter’s price comparisons were flawed.

The television and press adverts for Aldi’s ’Swap & Save’ campaign featured four shoppers talking about their experience of swapping from their usual supermarket to Aldi, with one saying: “We’ve saved so much on our weekly shop.”