Kiddicare to be sold after flop

Children’s and baby wear retailer Kiddicare has become a victim of the troubles at Morrisons – just three years after it was taken over by the supermarket.

Kiddicare to be sold after flop

Children’s and baby wear retailer Kiddicare has become a victim of the troubles at Morrisons – just three years after it was taken over by the supermarket.

Chief executive Dalton Philips oversaw the purchase of the family-run online business in 2011 as the grocer sought to develop its own web retail expertise.

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