Irish business people see value in national identity

Irish business people consider their national identity an important factor in doing business.

That is according to a new report from the Irish International Business Network.

The report looked at the Networking habits of Irish professionals in the UK and Ireland and found that 94% of them believed being Irish has helped their business performance in the past 12 months.

AUDIO: Cáitlin O'Connor from the IIBN said networking has played a key role in connecting Irish business people at home and abroad.