Apple named UK's coolest brand

Apple has retained its title as the coolest brand in Britain while big luxury names have pushed everyday products out of favour, according to an annual survey.

The CoolBrands list has Aston Martin and Rolex in second and third place, as voted by 3,000 consumers and a panel of 38 “key influencers” such as television chef Gizzi Erskine and model Daisy Lowe.