Apple has retained its title as the coolest brand in Britain for a fourth year, but challengers are emerging in the form of Netflix and Instagram, according to an annual survey.

Apple has retained its title as the coolest brand in Britain for the third year but Twitter has fallen out of favour to make way for rival Instagram, according to an annual survey.

Apple has retained its title as the coolest brand in Britain while big luxury names have pushed everyday products out of favour, according to an annual survey.

A FAST car with a James Bond image held onto its place atop a list of the coolest brands in Britain in a newly released survey.