Google tops reputation study

Google has been voted Ireland’s most reputable company for the third year in a row.

Corporate Reputations' annual Ireland RepTrak 2012 study, out today, shows Kerry Group, Apple, Cadbury (now part of Kraft Foods), and Volkswagen Group all following Google in the top five.

Of the 101 largest and most visible organisations measured, Kerry Group experienced the most significant improvement in reputation this year, increasing its score by almost 10 points.

The lowest scoring organisation is John Player & Sons.