Survey: Shoppers spending an average of €150 a month online

Over three quarters of Ireland’s online shoppers now make 10% to 20% of their monthly purchases on the internet with an average spend of €150 according to a survey by 3V Transactions Services.

The Irish company today detailed research highlighting that young single men now account for almost two thirds of the most active online shoppers.

Leisure and hobby purchases continue to be the principal drivers of online transactions. The last twelve months has seen computer accessories and music downloads make their way up Irish consumers online shopping list alongside the traditional CD’s, DVD’s, holiday’s, flights and tickets.

Emphasising the increase in music downloads, 3V also revealed that Radiohead’s Rainbows album has dominated the download charts so far in 2008 on its music website which launched in 2007 with Leona Lewis (‘Bleeding Love’) and Gorillaz (‘19-2000’) having both topped the single and video charts respectively.

Other findings showed that 60% of online shoppers are male, accounting for mainly small value purchases, 57% shop online once a month and 14% admit to weekly spending sprees.