Irish online spend 'lagging behind UK'

Online advertising in Ireland is set to grow in 2008, but still significantly lags the UK in terms of annual spend, according to a report published today.

In the UK, more than 12% of marketing media budgets is spent on online advertising campaigns while only 2.5% of Irish marketing media budgets were spend online in 2007, estimated at €35m, according to a study by iReach.