Debenhams reports increase in sales

Debenhams said its autumn and winter ranges were being well received as the department store chain offered early signs of a trading revival today.

Shares in the retailer, which has several outlets in Ireland, rallied 6% after it reported improved market share and said like-for-like sales had improved 2.1% since the start of September.

The performance at the start of its new financial year contrasts with the 5% sales drop reported for the previous 12 months, when declining margins also contributed to an 18.5% fall in operating profits to £194.1m (€278.27m).

As well as a review of its ranges, Debenhams has accelerated its store refurbishment programme and sought to improve its supply chain.

Chief executive Rob Templeman said: "Our new autumn/winter ranges are being well received and this, together with the refitting of stores and previous investment in a new IT platform and distribution centre, is improving the customer experience."