Coca-Cola ad 'broke' safety rules

A commercial for a Coca-Cola sports drink broke advertising rules because it showed potentially “hazardous” cycling conditions, a UK industry watchdog said today.

Wed, 01 Aug, 2007 - 08:24

A commercial for a Coca-Cola sports drink broke advertising rules because it showed potentially “hazardous” cycling conditions, a UK industry watchdog said today.

The Powerade advert featured a cyclist riding without lights or reflective clothing on poorly lit roads.

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CourtsBusinessHeathrowPlace: UKPerson: EricksonOrganisation: Coca-ColaOrganisation: Advertising Standards AuthorityOrganisation: ASAOrganisation: McCann
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