'Lizard boy' eczema advert banned

A radio advert that featured nicknames like ’Lizard Boy’ for eczema sufferers was banned by a watchdog after a listener complained it may raise fears about bullying.

In the commercial for Eucerin medication, a man who suffers from the dry skin condition said his friends had name-called him ’Lizard Boy’ and ’Itchy and Scratchy’.