Diageo boosted by marketing push

Drinks giant Diageo highlighted strong growth for its Scotch brands today after revealing it was on track to report an 8% rise in profitability.

Diageo boosted by marketing push

Drinks giant Diageo highlighted strong growth for its Scotch brands today after revealing it was on track to report an 8% rise in profitability.

The company behind the brands Guinness, Smirnoff and Baileys added that increased marketing had paid off in Europe, with sales for the region showing an improved trend over the past six months.

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