Adidas to buy rival Reebok

Sports clothing giant Adidas today confirmed it is to buy American rival Reebok for €3.1bn, creating a force that is better equipped to challenge industry leader Nike.

Sports clothing giant Adidas today confirmed it is to buy American rival Reebok for €3.1bn, creating a force that is better equipped to challenge industry leader Nike.

The pair said they had unanimously agreed on the tie-up, which will give German-based Adidas about a fifth of the US market.

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