Tesco is to start selling iPods as part of its expansion into the lucrative digital goods market, it announced today.
The move will put the supermarket in competition with electronics-only chains.
It is part of Tesco's plans for its non-food sector which last year saw a 17% sales increase, with home entertainment sales up 20%.
Digital products from brands such as Sony, Apple, Creative, Phillips, Kodak, Olympus and Canon will go on sale in Tesco's larger stores.
The lucrative MP3 market grew massively last year and is expected to double in 2005, the retailer said.
Its MP3 players range includes the Apple iPod Shuffle and the Creative Zen Micro.
Matthew Finch, electronics buyer for Tesco, said: "By stocking a wide range of the best known brands at their local Tesco store and providing easy-to-understand information and instructions, we expect new customers to be attracted to the digital trend, many for the first time."
Shoppers can also download music online at Tesco.com.
Mr Finch added: "Our entry into the online music download industry has gone from strength to strength and demonstrates how Tesco can enter such seemingly specialist markets and open them up."
Digital products will be stocked in 200 Tesco stores by the end of next week, with MP3 players available in 69 of those.