Amstel launch Irish ad campaign

Footballer Mark Lawrenson fronted a new advertising campaign launched in Dublin today for Amstel on draught.

The Irish launch of Europe’s second highest selling draught lager coincides with the screening of an Amstel television advertisement voiced by Lawrenson.

Draught Amstel will be available in over 100 bars in Dublin alone from November onwards.

The arrival of Amstel on draught will be supported by a heavyweight advertising campaign with an investment of €5m.