Swedish publisher begins new Dublin mag

A Swedish publisher is to begin publishing a new monthly entertainment magazine, Totally Dublin next week.

The free magazine, published by Swedish publishing house HKM, promises a monthly guide to all that Dublin has to offer. The first issue will hit the streets on Wednesday September 29.

“We looked at the Irish market and found that there was a niche for an upmarket, reliable guide to all that’s cool in one of the most exciting cities in Europe,” said Publisher Stefan Hallenius.

Totally Dublin will be available for free throughout the city from cafes, bars, restaurants, hotels, shops and theatres.

With a circulation of 50,000 copies, the free magazine will be available from 400 distribution points.