Young entrepreneurs make whisky frisky

The traditional tartan and heather image of Scotch whisky is set to be stirred if not shaken.

A new company is launching a range of “no-fuss” whiskies later this month, without the “snobbery” and mystique associated with established brands.

The three young entrepreneurs behind the UK's Easy Drinking Whisky Company say they want to get away from the fireside and slippers feel of the drink.