Mobile firm joins Euro football sponsorship deal

Mobile phone operator T-Mobile will be one of the official sponsors of next year’s Euro 2004 football tournament, it was reported today.

Mobile firm joins Euro football sponsorship deal
Wed, 08 Oct, 2003 - 14:21

Mobile phone operator T-Mobile will be one of the official sponsors of next year’s Euro 2004 football tournament, it was reported today.

Trade magazine Marketing said the company was paying around £12m (€16.9m) to link its name with the competition in Portugal.

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