RedFM enjoys listenership boost

Cork radio station RedFM has claimed strong listenership increases in the latest JNLR figures.

The figures show the station with a 42% share of the target 15-34 year old market.

The announcement, which confirms the JNLR results of last August, is based on its first full year of audience figures as compiled by MRBI in the latest Joint National Listenership Research

(JNLR) figures, released today.

According to today’s figures – RedFM was listened yesterday by 42 per cent of the target 15-34 year-old market in the second six months of last year. This shows an increase of 20 per cent against the first six months of 2002.

The figures also reveal that RedFM is listened to by 21 per cent of all Adults in the franchise area.

This indicates a 31 per cent increase, against figures for January to June of last year for the station.

Commenting on RedFM’s success in its first year JNLR results, RedFM Chief Executive, Henry Condon, said: “We've achieved some important goals in the last year that a few people might have doubted and these results clearly indicate the rise and rise of the station."