One of South Africa’s foremost wine experts is in the country to promote the Musgrave Cash & Carry and Food services new line in Cape wines.The former South African rugby international, who toured with the Springboks here in 1960, is director of Bellingham Estate.
Musgrave have signed a deal to be the exclusive distributor for a range of Bellingham wines in this country.
Speaking to buyers and wine experts, Mr Gainsford recalled playing at Lansdowne Road during a European tour which lasted six months.
"We won at Lansdowne Road and after the celebrations Tom Kiernan came into the dressing room."
The ex-Con star told the South African team: "You might have won here today, but don’t forget you are coming down to Munster."
However, the Springboks had the last laugh as Mr Gainsford said they won by a narrow margin of
"I really enjoyed going to Cork and Limerick and had great times out at Dirty Nellys pub beside Bunratty Castle.
"I believe that the wines which are successful in Ireland over the coming years will have to be among the best in the world," he added.
Wines sales have taken off in Ireland, growing by 184% over the past 10 years.As part of the drive to turn the Irish into the South Cape vino, Musgrave have launched an exclusive wine brochure and have put together a €1m wine give away sales promotion for customer over the next two months.
Peter Foley, director of Musgrave Foodservices, said: "It is our job to ensure our outlets have access to the products which are most sought after by their customer base."
Musgrave was founded in ork 125 years ago and sales have reached over €2bn a year.
It owns the franchise for 500 Centra and SuperValu foodmarkets nationwide.