Perfect World and ABC Electronics form alliance

Digital Media firm Perfect World has formed a partnership with ABC Electronics, the electronic media arm of the independent Audit Bureau of Circulations [ABC].

Perfect World will be responsible for ABC Electronics' market and product development activities in the Irish market.

It says that it will be responsible for educating the industry on the benefits of auditing as a tool to drive new business among media owners and others.

ABC Electronics was set up 5 years ago to provide standards for measuring digital media so that there is credibility of data on which new media companies can trade.

It is a not for profit industry owned organisation.