Sony: Losing the Magic Touch?

For years, Nobuyuki Idei seemed to have the golden touch. Since his appointment as Sony president in 1995, Idei has fixed sagging US operations and doubled group sales to $60bn.

Sony: Losing the Magic Touch?

For years, Nobuyuki Idei seemed to have the golden touch. Since his appointment as Sony president in 1995, Idei has fixed sagging US operations and doubled group sales to $60bn.

He devised an enticing long-term strategy to transform Sony from an audio-visual electronics manufacturer into an information technology and entertainment giant.

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