Bass proposes change of name to Six Continents

Bass plans to change its name to Six Continents after selling off its traditional brewing operations.

Bass proposes change of name to Six Continents
Wed, 27 Jun, 2001 - 16:29

Bass plans to change its name to Six Continents after selling off its traditional brewing operations.

The company's board says the new name reflects Bass's global importance. The group now focuses on hotels, leisure, retail and branded drinks after selling its brewing operations to Belgian firm Interbrew last year.

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