Montblanc, Tag Heuer and Tissot to expand smartwatch offerings

Swiss watchmakers are diving further into the unproven smartwatch market with Montblanc, Tag Heuer and Tissot seeking to attract younger shoppers.

The brands bid to attract millennials with a technology the industry largely snubbed until consumers began turning away from traditional timepieces.

Tag Heuer this week unveiled the new generation of a $1,650 (€1,080) smartwatch it makes with partners Google and Intel.