What can Irish firms exhibiting at Europe’s largest trade fair expect?
Minutes before his young charges took to the ice rink against the mighty Soviet Union in the 1980 Winter Olympics, legendary ice hockey coach Herb Brooks imparted his no-hoper American team with one of the great motivational talks of sporting lore: “Great moments are born from great opportunity. That is what you have earned here tonight. This is your time. Now go out there and take it.”
Just like the unlikely American winners of the gold medal in 1980, 30 Irish firms, including 14 Enterprise Ireland-backed companies, have that great opportunity as they take part in the Mobile World Congress in Barcelona, which runs until Thursday. The congress is the biggest event for telecoms companies in the world, with 100,000 industry executives descending on the Catalan city to eye the latest trends in the evolving industry, while also hoping to spot extraordinary talent from one of those showcasing their ingenuity.
