WOW Air’s arrival heralds exciting new era for business

After months of anticipation, WOW Air is set to begin bringing thousands of passengers from Cork to Reykjavik and then on across the Atlantic from this summer onwards. CEO Skúli Mogensen told Ken Rooney why he believes passengers should stay a while to sample the natural wonder of his home country.

“Get out of the city and just experience the wilderness,” says Skúli Mogensen.

“You are in the middle of nowhere — no artificial light, no artificial sounds, just you and nature — that’s what, in my mind, makes Iceland absolutely unique.”