McDonald’s confident of winning Supermac’s case

Fast food giant, McDonald’s is confident that its ‘Big Mac’ will prevail over Supermac’s snack box in the firms’ European brand war.

Last month, McDonald’s lodged an objection against Supermac’s revised application to use its name to sell its famous snack boxes, curry chips and other fast food products outside Ireland in the EU.

McDonald’s recorded revenues of $7.8bn (€6.9bn) across Europe in 2014 and is making sure that any competition to its business from the Galway-based Supermac’s across the UK and mainland Europe never gets off the ground.