Pokémon Go pushes Nintendo value to €38.5bn

Shares of Japan’s Nintendo has soared again, more than doubling the firm’s market capitalisation to 4.5 trillion yen (€38.5bn) in just seven sessions since the mobile game Pokémon Go was launched in the US.

The phenomenal success of Pokémon GO — now available in 35 countries, the majority in Europe, and most recently in Canada — has triggered massive buying in Nintendo shares, surprising even some seasoned market players.

“I’ve never seen the trend of such a big company’s shares changing so quickly in such a short period of time,” said Takashi Oba, senior strategist at Okasan Securities.