Ryanair seeks eDreams advertising ban from Google

Ryanair has called on Google to ban “misleading” advertising from an online travel website the Irish airline is suing following a decision by the UK’s advertising watchdog.

The UK Advertising Standards Authority (ASA) upheld a complaint against online travel agency eDreams Odigeo and found it to be in breach of the code in relation to misleading advertising.

ASA found while eDreams could use relevant search terms and were entitled to promote their services it “still needed to ensure they did not imply they were the official site for the airlines for which they sold tickets”.