Price beats brand

A growing number of consumers say price is more important to them than brand names, according to a new Bord Bia study.

The Irish Consumer 2015 findings show that today’s consumer is empowered, self-reliant and seeking life balance.

Results of the study, undertaken in conjunction with The Futures Company, were presented to 100 representatives from Irish food and drink companies at Bord Bia headquarters in Dublin yesterday.