Tough competition hits Vodafone Ireland revenues

Revenues at Vodafone Ireland fell in its financial year to the end of March, as the mobile phones and broadband giant faced continuing tough competition.

Mobile phone companies are usually a very reliable guide to underlying economic conditions, and across its global operations Vodafone posted a key rise in quarterly sales for the first time in almost three years, in the clearest sign yet that Europe’s mobile market is edging towards recovery.

But revenues in Ireland for the full year fell 2.6% to €935.8m, as the company was squeezed by competition in its inter-operator business and in the pay-as-you-go mobile phone market.