Small Business Column: Customer retention

In this week’s column, Kehlan Kirwan from the Small Business Show looks at customer retention and why more businesses need to make this a strategic part of their business.

In Ireland we spend a lot of time trying to get new customers, but not enough time trying to hold on to them.

In a competitive environment, it’s essential to keep your customers on the right side of what you’re offering. This means developing a retention policy designed specifically at your usual customers.